CONCEPTS & DESIGN
Concepts and design feed off of one another and influence composition, illustration and typography – the best a blending of all three. It affects the look of a product, a single ad, a package, a logo or an entire campaign. Concepts and design touch everything, from the smallest object to the largest. Someone had to concieve it, and then design it.
Some people think design means how it looks...it's reaslly how it works.-Steve Jobs